Four compounding GTM engines turning validated enterprise traction into a defensible RE distribution network — from €200k ARR today to €1.5M ARR and breakeven by end of 2027.
The thesis isn't theoretical — it's already executing. Recent enterprise wins prove the wedge: pilot in, operating system out, multi-year contracts at scale.
2026 is the validation year — proof the playbook scales beyond the founder. 2027 is the inflection point — €1.5M ARR, breakeven, and Series A readiness.
Each engine is independently viable; together they create a distribution moat competitors can't replicate on our timeline. Direct lands the wedge, Channel scales the reach, Account Expansion compounds inside logos, Microtransactions add a take-rate layer.
The wedge. Enterprise & RE direct outbound, founder-led closing. Czech core executes today; UK expansion via Stuart (ex-Cushman & Wakefield, CBRE) starts 2027.
Land through pilot, expand by buildings, users, and modules. €40k ACV · 8+ month sales cycle · 100% pilot conversion.
Distribution without headcount. Embed Yedem as a module inside existing PropTech apps and parking infrastructure providers — meet the client where they already live.
First partner deal closed (€20k ARR). Pillarr platform in build-out. Network active across 20 countries; 13 EU markets in pipeline.
Every enterprise customer is a multi-year expansion path. Once live in one building, we grow inside the account — more users, more modules, more locations across cities and countries.
Already executed with 3 customers, scaling from single-site pilots to portfolio-wide deployments. Lucie (AM) owns the upsell motion.
End-user payments layer. Carpooling fees, off-hours public parking, EV charging top-ups. Pilot scoped for 2026 with existing real-estate client.
From 2027, take-rate on every transaction turns each building into a transactional revenue node on top of recurring SaaS. One deployment, two compounding revenue streams.
Enterprise and Real Estate operators both share the same fixed-cost asset with no software-grade management. We sell into the pain on both sides of the same building.
We expand where adoption is fastest and most repeatable. Digitally mature, sustainability-driven EU markets first. The US and global tier last — when the playbook is proven and capital efficient.
Net new ARR ramps each quarter. Pipeline must lead it — at a 20% win rate, every €1 closed needs ~€6 in qualified opportunity. Hygiene is the discipline.